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The Danish secret to skin confidence

Guided by the Scandinavian belief that beauty stems from within, we’re on a mission to transform your skin confidence. 

With 100% pure botanical oil blends, we embrace a less-is-more approach to reveal your most radiant self. 

 

Our Story

Created for you in my treatment room

For the past two decades, I’ve been fortunate to work skin-close with individuals like you, addressing all kinds of skin concerns. Whether you’re seeking to restore your skin’s vibrancy, or you’re battling acne, emotional well-being and confidence are deeply intertwined with your skin’s health. 
 

Embracing skin's uniqueness is at the core of my facial treatments, which incorporate custom oil blends tailored to your needs. The alchemy of aromatherapy, pure oils, and my proprietary stress-relieving facial massage can transform not only your skin but also your self-confidence.
 

Inspired by my client’s desire to continue their treatment at home, I refined my skin-specific formulas considering both skin and wellness needs. What started with a small collection of pure skin oils has grown into a curated range of skincare to treat the most common concerns I see as an esthetician—always inspired by you.

Gunilla E

 

 

The ISA ALEX Skin Philosophy

 


Your Hygge Skincare Ritual

Bringing the Danish concept of hygge to skincare, we invite you to step away from the rush of life and be present with yourself. 

Through aromatherapy, skincare and self-massage, you can create a hygge moment where you choose yourself, even if just for 5 minutes a day.

 

Hygge Skincare Ritual

1. BREATHE

 

Apply a couple of drops of your ISA ALEX oil to your hands and take a deep inhale.

Take in the aromatherapy blend in your oil and hold it. 

 

Release.

 

2. MASSAGE

 

Massage your face using your ISA ALEX oil. 

 

Take your time and enjoy the moment. 

 

Allow your intention to guide you and pay attention to the areas that need you the most.

 

   

Find your ISA ALEX Oil

 

  

Meet the Founder

Gunilla Eisenberg 

Skin Alchemist, Award Winning Esthetician, and Founder of ISA ALEX

Growing up in Denmark shaped Gunilla’s view of skin, beauty and aging. She believes that the goal shouldn’t be to fix or stop the aging process, but to take an extra moment to care for your skin and evoke the highest version of yourself. This philosophy carries over to her transformative skin services, hand-crafted products, and skin coaching programs. 

In 2005, soon after opening her establishment, Skin Butik in San Francisco, Gunilla gathered a loyal following of women seeking her holistic approach, unique use of oils, and expertise. The buzz spread catching Allure Magazine’s attention, which featured her revolutionary “Better than Botox” facial and named her “Best Facialist in San Francisco,” further expanding her fanbase to celebrities. 

Gunilla emerged as a trailblazer, especially with her use of oils on the skin, which at the time was uncommon. After a decade of working with her clients, Gunilla has expanded the benefits you could get through a one-on-one treatment with her, to a universal experience through ISA ALEX  (formerly Gunilla Skin Alchemy) and skin courses. 

“Plant oils are mysterious and sensual to me. I first learned about them as a teenager growing up in Southern Spain. The essences of jasmine and sweet almond oil were exotic and mesmerizing to me. 

I began to learn more about the healing aspects of aromatic oils and so my deep passion of plant alchemy was born.”
~ Gunilla
 

 

The story behind the name

The name "IsaAlex" is born from Gunilla's profound love for her two children, Isabeau and Joaquin Alexander, who serve as her greatest inspirations and the heart and soul of ISA ALEX. Throughout her journey of motherhood, Gunilla crafted a range of products, including our pregnancy oil, nourishing baby oil, and teenage skincare line, all inspired by the joys and challenges she encountered in raising her own kids. 

  

 

To delve deeper into our Founder, Gunilla's inspiring journey, read: The Story behind ISA ALEX  

"Having cut her teeth at her eponymous Cow Hollow salon, ISA ALEX Skin Butik, S.F.’s skin whisperer launched a moisturizing product line made from rich oils found in Morocco and Southern Spain. The result: a line of lovely almond and Argan oil-based products that heal with a hint of exotic.

Dabble in the line’s Rosewater Mist and Hydrate Face Oil, a moisturizing facial oil that replenishes and restores parched skin while preserving its youthful bounce back and brightens lingering dark spots."

- DC Magazine